What would a healthcare practice be without patients to care for? Well, probably not much of a practice at all. National Patient Recognition Week is a time for practices to celebrate patients, focus on patient satisfaction, and learn how to keep patients happy and coming back to their practice.
To thrive in today’s healthcare environment, practices need to understand how a rapidly changing market is making a subtle shift from patient-centric care to creating a customer-centric experience.
Thanks to brands such as Uber and Amazon, today’s healthcare customers are more tech-savvy and connected than previous generations. They expect instant results, delivered with five-star service. For example, according to Google, searches for “open now” are increasing while searches for “store hours” are declining.
The Economist calls it "time poverty" — the notion that there’s not enough time to do all the work we need to do. Against that backdrop, healthcare providers still need to find ways to connect.