Stability, continuity of care, and outstanding service matter

National Patient Recognition Week occurs each year during the first week of February, coinciding with another popular event — Groundhog Day. This year, we imagine that winter’s duration is probably not the first thing on the minds of providers and patients. They’re more likely to be asking how much longer the COVID-19 crisis will last!

To thrive in today’s healthcare environment, practices need to understand how a rapidly changing market is making a subtle shift from patient-centric care to creating a customer-centric experience.

Thanks to brands such as Uber and Amazon, today’s healthcare customers are more tech-savvy and connected than previous generations. They expect instant results, delivered with five-star service. For example, according to Google, searches for “open now” are increasing while searches for “store hours” are declining.

The Economist calls it "time poverty" — the notion that there’s not enough time to do all the work we need to do. Against that backdrop, healthcare providers still need to find ways to connect.

To thrive in today’s healthcare environment, a strong online presence is vital for quality patient care.