Consumerism in healthcare — the shift from a “patient-centric” to a “customer-centric” mindset — means understanding that patients demand choice, quality, and continued engagement after medical visits. Developing an effective marketing strategy in a competitive market can feel like playing darts blindfolded. But using a broad range of tactics can reach today’s busy consumers and help your practice thrive.
You’ve done your planning, lined up your funding, and worked through the herculean tasks of opening your practice. Staffing may seem like the easy part, but it’s a critical phase that demands you slow down and follow a process for finding the most qualified candidates.
Success begins with finding the right spot
Location is key when setting up or expanding your practice. After all, this is where the magic of merging high-quality patient care and the success of a business come together. Before you make a purchase, here are some tips to help you find the location that will be right for you.
Topics: Project Kickstart
This is the second blog in a five-part series focused on starting your own practice. You’ve considered the pros and cons of starting your own medical practice, and you’re nearly ready to join the small business community — which employs 58 million Americans, or nearly half of the nation’s workforce.
Starting a private medical practice in today’s healthcare ecosystem comes with regulatory, economic, and personal challenges. How do you define success? For some, it’s helping patients achieve better health. For others, success means obtaining more personal independence. Whatever your definition, a new venture is an exciting opportunity to transform your future.
In late 1996, a group of Compaq and Netcentric executives gathered at an office park outside Houston and gave birth to a new idea: cloud computing. Technology would never be the same.
According to MIT Technology Review, Compaq’s 50-page internal analysis of ideas discussed at that meeting accurately predicted that enterprise software would transform into cloud services and that the future meant “application software is no longer a feature of the hardware — but of the Internet.”
Today, cloud computing fuels all kinds of businesses growth. Successful enterprises routinely align IT “infostructure” with business goals. If solutions aren’t nimble, scalable, secure, convenient, and low cost — they aren’t solutions at all.
To thrive in today’s healthcare environment, practices need to understand how a rapidly changing market is making a subtle shift from patient-centric care to creating a customer-centric experience.
Thanks to brands such as Uber and Amazon, today’s healthcare customers are more tech-savvy and connected than previous generations. They expect instant results, delivered with five-star service. For example, according to Google, searches for “open now” are increasing while searches for “store hours” are declining.
The Economist calls it "time poverty" — the notion that there’s not enough time to do all the work we need to do. Against that backdrop, healthcare providers still need to find ways to connect.