If asked what a healthcare revolution looks like, many people might say sweeping legislative reforms, new technologies, and breakthrough cures for cancer.
But most revolutions look nothing like that. Instead, they develop over time, shaped by long-term societal trends and changing consumer demands and expectations.
The rise of urgent care centers in the U.S. is an example. From modest beginnings in the 1970s, the growth of urgent care has accelerated from steady to extraordinary. A 2017 report by MarketsandMarkets™ estimates that the value of the U.S. urgent care market will reach $16 billion by 2023.